Cancer Annual Report
inoculate your brand
In today’s dynamic, shifting market – where the latest marketing or technology fad will be obsolete in a few years – you need an evidence-based content strategy to future-proof your business. Welcome to Vaccine.
the vaccine method
TREND SNIFFING
Reading the tea leaves to find the critical markers that lead to monumental change
HITTING THE PIXELS
Deep research dive to assess competition, opportunities and pitfalls
STORYBUILDING
Developing organic brand narratives that evoke strong emotions
THE PORRIDGE
Identifying an effective content strategy that fits the budget
FUTURE-PROOFING
Analyzing results and adapting strategy as necessary for long-term success
Official Physicians case study
CHALLENGE: Henry Ford needed to drive more appointments for its general Sports Medicine service, which is heavily focused on injury treatment.
SOLUTION: The Sports Medicine team was already known for being the official healthcare providers for local professional sports teams and events. We leveraged this, and created an “Official Physicians” campaign that focused on patients who were not pros. The integrated campaign included TV, radio, print and social ads, focusing on key testimonials from a variety of aspiring athletes and weekend warriors at different ages and athletic levels, all of whom were able to get back to their respective sports following their pro-level injury treatment.
latest from the blog
Blog
ready to start your project?